Make Way for Today’s Fashion Genie – The New Fashion Fibre

“I have always believed that fashion was not only to make women more beautiful, but also to reassure them, give them confidence” conjured the legendary fashion designer Yves Saint Laurent. Amidst all of fashion’s mood swings, runway trends or style what forms the basis of fashion is ‘Freedom’; freedom to express yourself, to be confident, to feel beautiful inside out and most importantly to be comfortable.

Fashion FibreSomething that sets you apart and liberates you from the conventional or the usual is what defines fashion in true sense. And that is what brings me to the concept of Fashion Fibre, a revolutionary fibre that has exceptional stretch, comfort & fit qualities. Imagine if your beloved denims, that party top or your favorite beachwear could fulfill all purposes in one i.e. not just make you look gorgeous but also gives you the perfect fit & comfort to go with it.

Be it a size zero or plus size, the new stretch fibre makes fashion comfortable for every size & type without compromising on the style quotient. INVIYA®, is the new age fashion fibre which has bought a new kind of fabolution in the fashion industry with its unique and versatile fibre I-300 which when infused with fashion apparels lends extra comfort, perfect shape and freedom of movement to the wearer. From denims, ready to wear, casual, active, shape wear and intimate wear, this fashion fibre is perfecto for all.

There would have been times when you felt head over heels over a fantastic dress but when you donned it, it failed to give you the perfect fit and shape. Fashion is all about accentuating your curves in such a way that you look stylish with lot of panache to hold on to. INVIYA®’s I-300 range when infused with your dress gives you the perfect snug and fit, accentuating your curves like none other. The new fashion fibre adds testimony to the notion that fashion can be comfortable and easy.

We’ve all been through that age when we all get succumbed to peer pressure and the notion of matching up to fashion & being stylish haunts us like a crucial exam to be passed. For today’s fashion-o-holics, what matters most is that they can go to any extent to show how glamorous, modish and stylish they are. Just to show that they follow fashion, they keep on trying everything that is in trend. But in achieving this they do negotiate on certain elements like comfort, fit, size and the overall look. I too had to face the ordeal as I became too embarrassed about my weight and shape, the extra flab used to just fall from places making me conscious & look damn ugly in whatever I wore; from loose tops to oversized clothes, my wardrobe was filled with outfits that made me look more bloated. But thanks to the new stretch fibre which has come as a fashion genie for all.

With a penchant for fashion, today I can wear whatever I want to and look absolutely amazing and hot. Because INVIYA® with its I-300 fashion range makes outfit that snugs your body so accurately that you feel it like your second skin, it’s that awesome. It gives me the freedom to do fashion my way, my style. I don’t follow trends now but create my own. And when people ask me the reason of my confidence, I just feel like thanking INVIYA® for making such a splendid product.

So, all my lovely, stunning and dazzling ladies, don’t let fashion rule you, instead you rule fashion by setting up your own style trademark which upholds Fashion comes from Freedom belief. I will be back next time with yet another interesting topic on fashion forward, till then BE YOU, BE BOLD and keep it stylish always.

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