Intimate wear term is an umbrella term consisting of many clothing items like bra, panties, lingerie, sports bra, nightgowns, shape-wear, loungewear etc.
In the 21st century, intimate wear has taken a new turn which started 3 years back with the beginning of the year 2015. It is no longer a secret that has to be kept hidden in our wardrobes; it is now the “Talk-of-the-town”. Intimate wear is now put out there to flaunt and to be used as a fashion statement.
All this started to unfold when the “Athleisure” trend hit the market in 2015. “Athleisure” is now not only a trend in the fashion/apparel industry but it is a new key driver which is in the front seat driving the apparel industry’s every move.
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