It was 1997 when Chip Wilson found the concept of designing Yoga pants when he felt issues with his back. It was during the Yoga class, he was astonished to discover that the mentor is wearing slinky dancer attire and it looked fabulous on her. This thought made history and how we have been overblown by the presence of athleisure. ‘Lululemon’, the brand chip Wilson own, started a spark that resulted in an attire revolution. It gave birth to athleisure, a dress that people wear during leisure but has athletic components that deliver the highest freedom to a user.
Athleisure: Will continue to trend in 2020
A majority of the modern population like to wear athleisure dresses and enjoy the freedom and flexibility when they are outside. The expected growth of its market will double by the end of 2020 to cross the level of US$ 83 Billion. As per the report from Allied Market Research, it will hit the mark of US$ 547 Billion by the end of 2024. This active-wear segment that can be worn anytime is ideal for everyone. This segment contains fleece, yoga pants, joggers, sneakers, sweatshirts, t-shirts, etc.
We see the picture of celebrities adorning athleisure and pushing this trend a little further. In fact, social influencers on social media platforms are also participating in keeping this trend high up by sporting top athleisure brands. Why people follow this trend? It is because all that it claims is true. This active-wear design is bliss for your skin. The magical blend of spandex, cotton, and poly-blends give you a hybrid fabric for manufacturing athletic wear that is not only comfortable but stylish too. This is why big fashion houses such as Vogue, Gucci, Louis Vuitton, Chanel, etc are thinking of launching a new segment of athletic wear due to its popularity.
Even during this pandemic period, people need to stay comfortable when they are going out. Daily life is far behind regaining its original form and speed. Athleisure is something that the entire modern world will rely on.
Trends to witness in 2020
· Street-wear apparel
The athleisure style will become more unisexual, in terms of design, cut, and color. The new trend of blurring the line of difference between men and women apparel is already here. Street fleece, cropped oversized t-shirts, joggers, leggings, etc will become more popular. Sleeves will become baggier.
· Drop tail tees.
T-shirts and tops will become longer and oversized with more drop. This is specifically chosen by the women fashionistas. These days, the popularity of cropped tops is being outsmarted by this trend as the latter is more comfortable and stylish.
· Luxe fabric
Forget frumpy fabrics. The luxury fabric is here in this segment that will last longer than ever. These fabrics will also not let comfort wash away from the dresses. Softer poly-blends and spandex mix will also make these items lighter and more comfortable.
The bold neutral and neon colors, in this segment, are quite eye-catchy. So, athleisure will remain in the trend this year.
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