How does Athleisure continue to trend in 2020?

It was 1997 when Chip Wilson found the concept of designing Yoga pants when he felt issues with his back. It was during the Yoga class, he was astonished to discover that the mentor is wearing slinky dancer attire and it looked fabulous on her. This thought made history and how we have been overblown by the presence of athleisure. ‘Lululemon’, the brand chip Wilson own, started a spark that resulted in an attire revolution. It gave birth to athleisure, a dress that people wear during leisure but has athletic components that deliver the highest freedom to a user.

Athleisure: Will continue to trend in 2020

Athleisure
A majority of the modern population like to wear athleisure dresses and enjoy the freedom and flexibility when they are outside. The expected growth of its market will double by the end of 2020 to cross the level of US$ 83 Billion. As per the report from Allied Market Research, it will hit the mark of US$ 547 Billion by the end of 2024. This active-wear segment that can be worn anytime is ideal for everyone. This segment contains fleece, yoga pants, joggers, sneakers, sweatshirts, t-shirts, etc.

We see the picture of celebrities adorning athleisure and pushing this trend a little further. In fact, social influencers on social media platforms are also participating in keeping this trend high up by sporting top athleisure brands. Why people follow this trend? It is because all that it claims is true. This active-wear design is bliss for your skin. The magical blend of spandex, cotton, and poly-blends give you a hybrid fabric for manufacturing athletic wear that is not only comfortable but stylish too. This is why big fashion houses such as Vogue, Gucci, Louis Vuitton, Chanel, etc are thinking of launching a new segment of athletic wear due to its popularity.

Even during this pandemic period, people need to stay comfortable when they are going out. Daily life is far behind regaining its original form and speed. Athleisure is something that the entire modern world will rely on.

Trends to witness in 2020

· Street-wear apparel

Street-wear apparel
The athleisure style will become more unisexual, in terms of design, cut, and color. The new trend of blurring the line of difference between men and women apparel is already here. Street fleece, cropped oversized t-shirts, joggers, leggings, etc will become more popular. Sleeves will become baggier.

· Drop tail tees.

drop tail tees
T-shirts and tops will become longer and oversized with more drop. This is specifically chosen by the women fashionistas. These days, the popularity of cropped tops is being outsmarted by this trend as the latter is more comfortable and stylish.

· Luxe fabric

Luxe fabric
Forget frumpy fabrics. The luxury fabric is here in this segment that will last longer than ever. These fabrics will also not let comfort wash away from the dresses. Softer poly-blends and spandex mix will also make these items lighter and more comfortable.

The bold neutral and neon colors, in this segment, are quite eye-catchy. So, athleisure will remain in the trend this year.

Check out our related blogs.

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Fall Outfits Inspired by Milan Fashion Week 2019

Fall outfits inspired by milan fashion weekMilan Fashion Week has come to an end and the fashion folks have moved onto Paris for more Spring ‘20 collections. While we eagerly await what the French have to show us, we thought we’d do a quick recap of the amazing show that Milan Fashion Week 2019 was. Showcasing some quintessential Italian culture, the week was filled with bright unorthodox florals to crisp suiting and lots of colored leather. We were in awe of all the incredible talent that seemed to envelope all the shows.

Spandex fashion outfit at Milan fashion week

So we took inspiration from some amazing looks, and wondered where and how we could add them into our boring wardrobes! Here are a few of our looks from Milan Fashion Week, that could be used as inspiration for your next Fall/Winter outfits.

spandex boot pants at Milan Fashion Week
Balenciaga brought to us these spandex boot-pants, which according to us, completely stole the show. This co-ord set consisting of a matching maroon overcoat and leggings, along with an oversized bag (which is again, typically Balenciaga) was one of our favorite picks for fall style for women. This outfit could prove to be very chic yet practical in the colder months owing to its warm trench coat which is sure to keep you cozy during the entire season.

Colorful Fashion at Milan Fashion Week
Who doesn’t love a pop of color? The runway seemed to be filled with such popping colors this season. We recommend adding some bursts of color in your outfit, as they are definitely the next big trend. If you are not confident of wearing these bold colors, you could just add a bit of pop in your outfit through accessories- be it a statement clutch, vibrant earrings or just boots to highlight your ensemble.

mens fashion at Milan Fashion Week
Milan Fashion Week street style made a strong case for itself. Men were seen putting on their crisp best through tailor-made suits, fun T-shirts and striped/printed outfits. You can take inspiration from the clean and easy to style fall outfits for workwear, as well as casual wear. If you are looking at dressing up formally, a striped blazer, matching trousers, and formal shoes might be the best way to go about it. If you are looking to dress for a Friday night out, you could pair this ensemble with sneakers and a funky T-shirt.

Milan Fashion Week street style
We are strong advocates of the color black, and the guys at Milan Fashion Week seemed to think so, too. Seen on many men were black on black outfits, completely in sync with the artistic mood of the proceedings. This effortless style could be added to your list of fall/winter outfits. Pair it up with colorful sneakers, a block colored t-shirt underneath or just another similar toned blazer!

Fashion Weeks are about creating art and living in a dystopian world. Take inspiration from these styles to create your toned-down outfits that are suitable for work and casual wear. Keep accessorizing and experimenting with different silhouettes and colors to achieve your own personal fall fashion trends!

Image Sources: Pinterest

Content Credit –  INVIYA®

TOP WAYS TO TIE A SCARF

9-ways-to-wear-scarf-in-stylish-way.png

No matter what the season is, scarf always adds a perfect touch to your outfits. The following are the top ways to tie a scarf knot that will let you know how differently one can tie and look stylish.

The availability of variety in fabrics, shapes and sizes makes it ideal for all seasons.

Tying a scarf doesn’t take any special skill but only the right trick. Check out the 9 top ways to tie a scarf and revamp your outfit in just few seconds:

1.Bunny Ear 

a) Drape scarf over shoulder with one end significantly longer than the other end. Loop the longer end around your neck twice in the same direction.

b) Tie a simple overhead knot with both the ends of the scarf.

c) Fit the loop over the knot so that two ends are dangling off the loop, slightly the side.

2.Infinity Loop

a) Drape scarf over shoulder so that both the ends become equidistant.

b) At the very bottom of both the ends, tie an overhead knot.

c) Tie another overhand knot to ensure that the first knot does not slip.

d) Take the loop and twist it in such a way so that it takes shape like an “8”.

e) Drape the bottom loop of the “8” over your head.

3. European loop 

a) Fold the scarf in half lengthwise.

b) Drape the folded scarf over shoulder, with the non- folded end significantly longer then the folded end.

c) Fit the non-folded end into the loop created by the folded end and tighten.

4. The Waterfall 

a) Drape scarf over shoulder, with one end significantly longer than the other end.

b) Loop the longer end around your neck, once.

c) take the end you used to loop and secure it by the top corner.

d) Fit the top corner of the loop at the side of the neck.

5. The Modern Loop 

a) Drape Scarf over shoulder with one end, slightly longer than the other end.

b) Loop the longer end around your neck, once.

c) Adjust the loop over neck and balance out the ends of the scarf.

Keep reading about more scarf styles here – https://www.inviya.com/blog/top-ways-to-tie-a-scarf/

Upcoming Fashion Trends for 2015

Upcoming Fashion Trends for 2015New Year is here and it’s time to embrace the latest fashion trends. It’s time to revamp your closet, makeup, hair and more. It’s time to welcome the New Year with excitement and follow the upcoming fashion trends. When it comes to fashion, Women have always been following the latest national and international trends. To stay abreast with the latest fashion trends, women follow fashion channels on television, fashion blogs & websites on the internet and fashion magazines to stay fashionable. Fashion is something that keeps on evolving day by day so if one needs to stay fashionable and trendy they need to follow the ever changing world of fashion.

2015 is here and the designers have already started showcasing their latest collections for women’s fashion. Their collection will give you an idea about what upcoming trends in fashion for the spring and summers would look like. In 2014, metallic shades like gold, silver and bronze were in trend. Whether it’s clothes, jewellery, accessories or footwear, the metallic shades have been popular round the world round the year in all the seasons. The beauty of metallic based accessories lies in the fact that they can accentuate your look instantly.

Peach colour is another shade that has reigned the fashion scenario for the entire year and will continue to do so in this year too. From peach sports hoe to peach hair clutches, the ladies have tried the peach shade in almost everything. What made peach colour so popular Is hard to comprehend but what’s so special about this shade is that it goes well with almost all skin types especially the Indian skin type which is predominantly brown. Peach can be paired up easily with most of the common shades like black, brown or red which makes it all the more wearable.

Inviya is the first brand that manufactures spandex in India. Its headquarters in India is based in New Delhi. It’s a part of Indorama Industries Ltd. which is based in Singapore. Inviya based outfits will remain in vogue again in 2015. Outfits like jumpsuits, palaazos and maxi dresses remained popular last year and what made them more popular is the level of comfort due to the infused Inviya In these outfits. It provides the right stretch and comfort which is the main requirement of every individual. Outfits made of air covered yarn have just the right amount of stretch. When it comes to freedom it’s a very important need of every individual and clothing that provides you freedom should be the first and foremost priority of every individual. Clothes made of Inviya filament yarn gives the much needed freedom of movement that’s why it’s popular amongst the sportsmen and fitness freaks.

Denim will also continue to remain popular and in trend in 2015. Many of you might not know that even denim contains spandex which makes it stretchable and comfortable. Denim outfits are quite popular not only among the youngsters but also among people of all age groups round the world. Its durability and stretchability is owing to the spandex which is an important constituent of denim.

Inviya is a brand of spandex which is a highly stretchable fibre and can expand without losing its quality. Spandex is made of air covered yarn and it’s resistant to wear and tear which makes it highly popular for manufacturing clothes. Most elastic yarns are core spun yarn and are stretchable in nature. It’s used to manufacture sportswear, swimwear, intimate wear and active wear due to its elasticity and durability. The costumes for Olympians are also made of Inviya which testifies the fact that it’s one of the best materials for designing stretchable outfits.