Skirts – Bold, Bright and Trendy

No matter what, the freedom a woman experiences in a skirt is unmatchable with any other fashion clothing. A perfect skirt accentuates a woman’s looks and gives her a sense of confidence that boosts her morale. Style is undoubtedly the first thing that is on a girl’s mind when she heads out for shopping. But the next thing for sure, is comfort. And nothing can replace the comfort an outfit made of freedom fibre INVIYA provides.



From times immemorial, skirts have been a part of our culture and fashion. The origin of skirt dates back to 3900 B.C. when it was discovered in Armenia in the Areni-1 Cave complex. Although skirts are generally known across the world as women wear, if we go back in history, skirts used to be worn by men as well.

In fact, mini skirts, which are typically believed to have its origins from the western culture, were worn in early and medieval times by tribal women.

As skirt is a garment that hangs around the waist, covering all or parts of legs, it provides great level of comfort to the one wearing it. With a perfect skirt, one can perform a lot of activities without much of hassle. It definitely is an essential part of women’s clothing since centuries and has been a synonym to both eroticism and elegance.

India is a country where fashion in all forms is welcomed with open hands. There is a huge number of large and small scale textile companies in India that are involved in aggressive cloth manufacturing to cater to the ever-changing and ever-increasing demands of fashionistas in our country. And hence, we love and adore skirts. Over a period of time, they have become an inevitable part of our everyday clothing.

But as every woman has her own style of dressing depending on her body shape and personality, skirts too, come in various shapes, sizes and patterns to give every woman a distinctive look of her own and match her taste and choice. While a lot of women would like to conceal their lower curves with flowing skirts, a lot others would want to highlight them with skin – fitted, assets – enhancing skirts. And for perfect skin-fitted skirts, elasticity of fibre is very essential.

Have you ever wondered what it is that gives that perfect stretch-to-fit feel to those lovable skirts of yours? Have you ever given it a thought that how you are able to acquire that to-die-for look and catch hundreds of eyeballs?

This is where the role of INVIYA ® fibre comes in. This is a new revolutionary branded spandex product that has set high standards for other textile companies in India. The fibre nowadays is used in any and every category of clothing; be it active wear, sportswear, nightwear, innerwear, swimwear, stretch denim, socks or stockings. Spandex in India is manufactured by Indorama Industries, which is the first manufacturer of Spandex fibre by the brand name of INVIYA ®. With the increasing demand of comfort wears, not even a single category of clothing is bereft of the presence of INVIYA ® in the fabric.

Coming back to skirts, they are not just a part of the metropolitan culture in India. In fact, their form is much evolved and experimented with, than any other country in the world. The most famous trademark garment of our country – Saree, has a petticoat beneath, which is also an evolved form of a skirt being used as a base for wrapping the Sari over it. In states like Rajasthan, “Gher wala Ghaghra” worn with a blouse is a famous traditional wear.

So every woman should be thankful to Freedom Fibre INVIYA ® for providing them with this freedom fibre that caters to all their Fashion and Comfort needs.

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Love Yourself Says Freedom Fibre

February is regarded as the Love month; all thanks to Valentine’s Day. A day when everyone with their cupid struck hearts will be celebrating the romance in their life with all pomp and grandeur. But as Lady Gaga correctly pronounces: “You will never find what you are looking for in love, if you don’t love yourself.” Love is a great feeling and when it starts with you, you enter into a lifelong romance with yourself.

So friends and dear readers, how about doing the different this love month by celebrating change, celebrating the real you irrespective of what your body, shape, figure, weight, persona is; falling madly in love with yourself first, before proclaiming your love for someone else. A lot has been said about how women should accept a wider definition of beauty and to celebrate their natural beauty by being comfortable in their own skin. In today’s changing times, every woman and every girl should feel good about herself, how they look inside out. Therefore, love yourself, because real you is not just beautiful but awesome!

Inviya Freedom Fibre

Live Free with Inviya Freedom Fibre

The perception of beauty and fashion has changed over the period of time. Today, fashion is all about being skinny or maintaining size zero but with the introduction of the Freedom Fibre TM this fad has changed; breaking the next generation from beauty stereotype. It is a revolutionary fashion fibre that allows each and everyone one of you out there to love yourself in whatever you wear without having to worry about what your size or style quotient. Proclaim proudly how gorgeous and stunning you feel about yourself when you flaunt your own style that is you. Unique.

The basic problem with women these days are that they start being perpetually self-conscious and unduly critical about themselves; exaggerating their flaws to an extent where they start being too judgmental about their looks and shape. Spandex fibre is a new trend-setter in the fashion industry which will take all inhibitions away from you related to your body, its size and shape because of its innate qualities like durability, flexibility, comfort and stretch. The fashion fibre makes you feel iconically fashionable and stylish.

You are best defined by yourself; your clothes don’t define you. The Freedom Fibre TM keeps you in touch with the real you. It gives you the freedom to be in touch with the real you. Whether it is a lace or bodycon dress, the Freedom Fibre TM is a perfect match to all. It doesn’t end here spandex fibre when infused with lingerie, socks, daily casual wear, denims or sportswear makes for an amazing fibre that fits all. Quite apparently, now you don’t need a single day to love yourself, you can make everyday a Valentine Day by flaunting your glamorous self.

INVIYA is the only and first spandex brand manufactured in India which is endowed with amazing qualities of stretch, fit, comfort and style. You need not bother about which fashion will suit you best when this state-of-the-art and innovative fibre is there to make you feel and look like a dazzler.  It’s like a perfect friend who doesn’t need a reason to celebrate your curves, body, shape and persona. So friend’s always ask for clothes infused with INVIYA in it and look your stylish best. Forever. Re-discover a confident, bold, sensuous, beautiful and awesome you this Valentine’s Day by starting a new relationship with yourself.